New iBeacon sensor reaches out to Apple’s US shoppers

August 1, 2015
By
Banner Ad
Click!

AFP – Global Times | 2013-12-9 0:13:01
By AFP – Global Times

 E-mail  
Print

Apple used freshly deployed iBeacon sensors to virtually – and personally – accompany iPhone, iPad or iPod-toting shoppers through its US stores Friday.

Code woven into Apple’s newest iOS mobile operating software lets the sensors tell when one of Apple’s gadgets is nearby in-store and then fires off messages about deals, products or other relevant information to draw a potential buyer in.

The sensors “push” information to shoppers’ iPads, iPhones or iPods using wireless Bluetooth technology.

“We’re really excited about what iOS developers will be able to do with iBeacon, a technology we introduced with iOS 7 that uses Bluetooth Low Energy and geofencing to provide apps a whole new level of micro-location awareness, such as trail markers in a park, exhibits in a museum, or product displays in stores,” Apple said in a statement to the press.

Apple maintained that the system gathers no data back from devices and merely provides information at seemingly appropriate moments in its stores.

Retailers are increasingly gathering data from smartphone users in shops and tracking their locations and buying habits in an effort to boost sales and efficiencies.

This practice is drawing scrutiny from privacy activists as the market for this technology shows sizzling growth.

“I can’t even count the number of startups in this field,” said Leslie Hand, an analyst for International Data Corp.

Hand said it is difficult to estimate the value of this market because it is so new, but that retailers are anxious to use smartphone data.

Hand said that by tracking users’ smartphones and their unique identifiers, retailers can tell how often a customer visits, how much time they spend in a location and other data. Retailers “can better understand customer-buying behavior, and possibly make an offer.”

 E-mail  
Print   




By leaving a comment, you agree to abide by all terms and conditions (See the Comment section).

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Originally posted 2013-12-09 08:42:23.

Article source: http://www.globaltimes.cn/content/830881.shtml

Tags:



Wireless Systems

Slideshow

Call Center Support - RPJ Tech provides call center support for any business in Canada. Contact us for further details.

Performance Management System - People Power plays an active role in looking into the performance management system of a company and in bringing about the necessary and desired changes with the of HR tools and other strategies.

Coal Carbonization - After the Evolution of electric heaters and power engines, the use of coal gets limited, though it is still valuable as fuel as in yester years. The coal carbonization helps in decomposing coal to coke.

Water Treatment Plant Design - Priti International offers Mineral Water Purification plant and water treatment plant design basis.We are specialised in Soda Water Plant, Fruit Juice Plant, Confectionary & Bakery Plants, Candy & Chocolate Plant, Flour Mill, Hatchery & Husbandory.